Revolutionizing consumer goods through intelligent automation
What We Do
We started with our proof of concept with craft beer... where we put the power and control of AI into the hands of craft beer lovers, so they can collaborate with brewers and join their quest to brew the perfect beer.
AI Enhanced Connection
Brewers and beer lovers have always had a special symbiotic relationship. Passionate customers have long provided valuable feedback to equally passionate producers. Deep Liquid's AI super charges this relationship and allows customers to connect directly with breweries that wish collaborate with their customers to create the best product. This AI driven engagement applies equally to all producers who wish to better engage with their customers.
Don't just drink the beer, help the brewers create it.
How We Do It
In 2021 Deep Liquid’s partners created a beer using Machine Learning that was trained with over 200,000 recipes and input from the brewing experts at Barossa Valley Brewing. The next step is to involve beer lovers to provide information so the beer can continue to improve. A QR code allows for ongoing beer reviews. This real time, information is converted by our AI into reports allowing customers to communicate directly with the Brewer.
"Using AI was by far the best way to connect with our fans. We try to listen to as many customers as possible, but we’re limited. Now we can literally listen to everyone. I definitely think it made the beer better." Head of Sales, Barossa Valley Brewing.
Customers engage with their favourite beers via a QR code, Deep Liquid’s AI analyses the feedback, which then helps brewers to create an improved product that reflects customer desires.
Just as we have done with beer we can do the same for most if not all consumer products.
With the beer via a QR review system for unapparelled interaction with the Brewer.
New products with better market fit as they understand in real time their customer desires.
Deep Liquid's AI
Customer preferences and suggests changes to the Brewers that reflect what you want.
Brewers want to know what their customers want. Millions of beer reviews are posted each year, however these reviews don't largely contribute to the brewers recipes and processes, nor have any noticeable impact. Our AI taps into this demand to make sure reviews are heard and used by the brewers to make better beer. This increases engagement which also has a benefit to the brewers.
The best way to ensure brewers continue to brew great beer is to ensure viability through profitability. AI implementation generated cost savings across the production process.
PRODUCT DEVELOPMENT CYCLE
Using AI to listen to customers desires for recipe creation significantly reduced the time required to bring the beers to market.
RESEARCH AND DEVELOPMENT
Time required to develop a recipe that has market fit and wins a major beer award was significantly improved by leveraging machine learning. "The ability to analyse lots of customer data took out much of the guess work. It definitely allowed us to make a better beer faster." - Barossa Valley Brewing Head Brewer
Meet The Team
Dr. Jamie Sherrah
Jamie Sherrah (PH.D.)has over 20 years experience in machine learning, computer vision and commercial software development. He is Technical Director for Defence at the Australian Institute for Machine Learning. Dr. Sherrah is also CTO of Vestia.ai. Jamie has held various positions including imagery scientist at DST Group (NSID), and data scientist at a hedge fund. His main focus and passion is to create useful and impactful machine learning systems.
Special Projects Director
Mark is a proven CEO, Executive Leader and Board Director with extensive experience in consumer goods (food and beverages primarily), hospitality and retail, advisory/professional services, and building and managing portfolio businesses.
A Chartered Accountant ex Deloitte, Mark has spent in excess of 26 years in consumer goods, across blue chip multi-nationals such as Lion Nathan, Carlton & United Breweries (ie Fosters, SAB Miller and AB-Inbev), and more recently co-created and ASX-listed a highly disruptive branded consumer goods business in Mighty Craft Limited.
Mark has significant experience in raising capital, executing Mergers & Acquisitions, rapidly building organizational capability and executing complex transformation and integration programs.
Denham started his career in finance where he was Merrill Lynch’s youngest Regional Vice President, in charge of a division spanning the Asia Pacific region. Based out of Hong Kong, Denham grew his division’s revenue from 1.5M to 49M in 7 years, achieving the firm’s best ROI. However in 2005 Denham changed course to found award winning craft brewery Barossa Valley Brewing. Denham’s knowledge as a passionate craft brewery founder, coupled with his investment banking experience, provided the unique insight which led to the creation of Deep Liquid
Dr. Simon Lucy
Simon Lucy (Ph.D.) is the Director of the Australian Institute of Machine Learning (AIML), where he leads a team of 170 of the finest AI experts in Australia. Simon is also Principle Scientist at Argo AI, a preeminent AI autonomous vehicle company at the cutting edge AI computer vision. Prior to this he was an associate research professor at Carnegie Mellon University's Robotics Institute (RI) in Pittsburgh USA. Simon is passionate about the ability of Machine Learning to be used the biggest and smallest companies to create value.
Prof. Anton van den Hengel
Director Applied AI
Anton is recognised as one of Australia’s leading AI experts and pioneers. Anton’s mark on Australia’s AI future is evident in his success as the Founder and initial Director of The Australian Institute for Machine Learning, Australia’s largest machine learning research group, and recognized as one of the world’s top 10 AI institutes. Anton is a regular keynote speaker and has worked with Amazon, Google and Canon. He received the Outstanding Service Award for leadership in AI at the Australasian AI Awards 2021. Anton’s foresight over the last 20 years to see the immense potential of AI makes him the perfect person to ensure Deep Liquid applies AI to propel FMCG companies into an exciting future.
Natalie Renna is a seasoned media expert with a deep-rooted passion for marketing and advertising, amassing over 24 years of invaluable experience. Having spent over a decade working for leading agencies, in 2016 she opened full-service ad agency, Mercy Me Marketing and leads a team of creative specialists who excel in their respective fields.
Having launched her career in South Australia, Natalie acquired valuable knowledge and fostered relationships during the pre-digital era of media. This background has equipped her with a profound expertise in marketing strategy and campaign implementation, encompassing brand development, design, production, communication, social media management, and analytical reporting across both digital and traditional platforms.
Dick is an innovation pioneer of the Craft Brewing industry with an illustrious career spanning over thirty years. As co-founder of Elysian Brewing in Seattle he won the 2004 Russell Schehrer Award for excellence and innovation. He also won Large Brewpub & Brewer of the Year an impressive three times at the Great American Beer Festival. Dick has published four books on beer and brewing, was appointed Quality Ambassador by the Brewers Association in 2015, and his reputation has made him a highly respected judge on the international circuit. Dick’s passion driving innovation and quality in the craft industry makes him the perfect addition to the Deep Liquid team.
Josh has held leadership roles in three automated manufacturing start-ups. He is currently co-owner of the iconic The Kings Head Hotel. He also holds a bachelor’s in Cognitive Neuroscience from University of South Australia, where he is undertaking a MSc focusing on data science and statistics. Add to all this a passion for home brewing, Josh is perfectly placed to bring AI automation to the craft beer industry.
If you want to know more and learn about how you can take the control of the power of AI to help your favourite brewery, get in touch with us by clicking on the button below! We look forward to bringing your business into the future.